iphone 7 plus stuck on apple logo

iPhone 7 Plus Stuck On The Apple Logo? Here’s The Fix!

In iPhone 7 Plus by David Lynch

You tried turning on your iPhone, but it isn't getting past the Apple logo. Your iPhone isn't taking longer than usual to turn on — it's frozen! In this article, I'll explain why your iPhone 7 Plus is stuck on the Apple logo and show you how to fix the problem for good.

Have You Recently Performed An iOS Update, Restore, Or Data Transfer On Your iPhone?

If you've recently performed an iOS update, restore, or data transfer on your iPhone 7 Plus, there may be a software issue with your device. If any of these processes got interrupted before finishing, it can leave your iPhone 7 Plus stuck on the Apple logo.

If this happened to you, I recommend checking your Lightning port and your charging cable for damage. If either of them are damaged, this problem occur again in the future.

If they appear fine, take a look at Apple's article on resolving problems between iTunes and 3rd party security software and following the step-by-step guide below that will show you how to fix an iPhone 7 Plus stuck on the Apple logo!

How To Fix An iPhone 7 Plus Stuck On The Apple Logo

1. Hard Reset Your iPhone

  • Hard Reset Your iPhone
hard reset forces your iPhone to turn off abruptly and turn back on immediately. It's kind of like turning a desktop computer off by pulling the cord out of the wall. Even though it's not always a good idea to do, a hard reset is a go-to move for Apple technicians, especially when an iPhone is unresponsive. It's the iPhone equivalent of the tried and true repair method of "unplug it and plug it back in."

Why Should I Hard Reset My iPhone?

A hard reset is usually a temporary solution to a software problem. It doesn't change anything at all — it just forces your iPhone to start from scratch, and often times the problem comes back.

How Do I Hard Reset My iPhone?

  1. Press and hold the power button and the volume down button together until the screen goes blank and the Apple logo appears on the screen.
  2. When the Apple logo reappears, let go of both buttons.
  3. When your iPhone turns back on, the hard reset is complete.

Hard Reset On iPhone X

Hard reseting an iPhone X is slightly different than other models of the iPhone.

  1. Quickly press the volume up button.
  2. Quickly press the volume down button.
  3. Press and hold down the Side button.
  4. Release the Side button when the Apple logo appears on the center of the screen.

Pro Tips

  • Don't give up too soon if nothing happens! Hold both buttons down for at least 20 seconds before you give up. A few extra seconds here could save you a trip to the Apple Store.
  • You should only do a hard reset when absolutely necessary, because software corruption problems can occur when a hard reset occurs while the iPhone is doing something important, like saving a file.
  • In Apple jargon, the power button is also know as the Sleep / Wake button.
  • Make sure you're holding the volume down button — holding the volume up button won't hard reset your iPhone!

2. Hard Reset While Plugged Into Computer

  • Hard Reset While Plugged Into Computer
When you hard reset your iPhone, it turns off abruptly, then turns back on almost immediately. Think of it like turning off a desktop computer or gaming console by pulling the plug straight out of the wall.

Why Should I Hard Reset While Plugged Into Computer?

Hard reseting an iPhone while it's plugged into a power source can sometimes fix problems that prevent iPhones from turn on properly.

How Do I Hard Reset While Plugged Into Computer?

  1. Using a Lightning cable (charging cable), plug your iPhone into a power source such as your computer or wall charger.
  2. Begin the hard reset by pressing and holding the power button and the volume down button until the screen of your iPhone goes blank and the Apple logo appears on the center of the screen (you may have to press and hold the buttons for up to 20 seconds!)
  3. When the Apple logo appears on the screen of your iPhone, let go of both buttons at the same time.
  4. When your iPhone turns back on, the hard reset is complete.

Pro Tips

  • Although a hard reset is a go-to move for Apple technicians, it's not always good for your iPhone. You should only do a hard reset when absolutely necessary. To learn more about hard reseting, read this article on hard reseting.
  • In Apple jargon, the power button is also know as the Sleep / Wake button.
  • Make sure you are pressing and holding the volume down button — holding down the volume up button won't hard reset your iPhone 7 or 7 Plus!

3. DFU Restore Your iPhone

  • DFU Restore Your iPhone
A DFU (Device Firmware Update) restore is most in-depth reset you can do to an iPhone. A DFU restore uses your computer to erase and reload all the code that controls both the software and hardware on your iPhone.

Why Should I DFU Restore My iPhone?

A DFU restore has the potential to fix software problems by completely erasing the code which may be causing your problem. The code is rewritten as if  your iPhone is brand new, so the software problem may get solved.

Think of it like a house that has cracks in the foundation. Rather than try and fix the cracks, we are building an entirely new foundation.

How Do I DFU Restore My iPhone?

Watch our DFU restore video walkthrough on YouTube, or follow the steps below:

  1. Using a Lightning cable, plug your iPhone into a USB port on your computer.
  2. Open iTunes. It doesn’t matter if your iPhone is on or off.
  3. On an iPhone 7 or newer, press and hold the power and volume down button.  
  4. After 8 seconds, release the Power Button, but continue to hold the volume down button
  5. Let go of the volume down button when iTunes says “iTunes has detected an iPhone in recovery mode.”
  6. Your iPhone’s display will be completely black if you’ve successfully entered DFU mode. If it’s not, try again from the beginning.
  7. Restore your iPhone using iTunes.

Pro Tips

  • If you can, back up your iPhone before completing a DFU restore. Any time you do a restore, it erases everything from your iPhone. However, after the restore is completed, you restore all your backed up data back onto your iPhone.
  • Learn more about DFU restores in our article: How To Put An iPhone Into DFU Mode, The Apple Way.
  • A damaged component can prevent your iPhone from fully completing the DFU restore. If your iPhone is damaged in any way, a DFU may break your iPhone.
  • In Apple jargon, the power button is also known as the Sleep / Wake Button.

4. Repair Your iPhone With Apple

  • Repair Your iPhone With Apple

Apple repairs iPhones at the Genius Bar in Apple Stores and through their online mail-in repair service. Apple repairs are high-quality, but out-of-warranty repairs can be much more expensive than third-party solutions. If you're looking to save some money you're not covered by Apple's warranty, you may want to check out our other recommendations.

How Do I Repair My iPhone With Apple?

How To Repair Your iPhone With Apple's Mail-In Service

  1. Visit Apple's support website to begin the online mail-in repair process.
  2. Alternatively, call 1-800-MY-APPLE (1-800-692-7753) to set up a repair.

How To Repair Your iPhone At The Genius Bar Inside Your Local Apple Store

  1. Visit Apple's website to make a Genius Bar appointment before you go into the store. Apple Stores are extremely busy, and if you don't have an appointment, you may have to wait for hours or end up being turned away. (Editor's note: I'm a former Apple tech and we're not exaggerating — please, do yourself a favor and make an appointment first!)
  2. When you arrive, go to the Genius Bar to check in for your appointment.
  3. Genius Bar appointments always include free diagnosis. If you're under warranty, many repairs can be done on the spot, but it all depends upon which parts are in stock. If you're not under warranty, the Genius will give you a quote for the cost of a repair.

Pro Tips

  • If you're not sure whether your iPhone is still under warranty, you can find out on Apple's website.
  • Apple repairs are covered by a 90-day AppleCare warranty.
  • If you've ever used a 3rd-party service to repair your iPhone, or if you've ever replaced a part of your iPhone with a non-Apple part, then the Apple Store may not repair your iPhone. (Shhhh!)
  • In some cases, Apple will not repair devices that are older than five years old. These devices are classified as vintage or legacy.

5. Repair Your iPhone With Puls

  • Repair Your iPhone With Puls

Puls is a “we come to you” iPhone repair service that will meet you at your home, office, or Starbucks to repair your iPhone in as little as 30 minutes. Every Puls repair is backed by a lifetime warranty and their prices tend to be a lot less than Apple's.

Puls repairs broken iPhone screens, batteries, speakers, cameras, charging ports, and more. The only drawback at this point is that Puls isn't available everywhere (they're mostly in major US cities).

How Do I Repair My iPhone With Puls?

  1. Visit Puls.com.
  2. Select iPhone.
  3. Select the model of your iPhone.
  4. Enter your ZIP Code.
  5. Select the color of your iPhone.
  6. Select the repair you need completed and fill out any additional information you want the technician to know.
  7. Schedule a repair time and date.
  8. Enter your address and personal information.
  9. Click “have a coupon code?” right above Submit Repair Request.
  10. Enter the coupon code PF10ND18 to save at least $10 on your repair.
  11. Click the button that says “Submit Repair Request”.

Pro Tips

  • Every certified Puls technician has passed a background check, so you'll know they'll do a great job!

No More Apple Logo!

You've fixed the problem and your iPhone 7 Plus is functioning properly once again. We hope you'll share this guide on what to do when your iPhone 7 Plus is stuck on the Apple logo with your friends and family on social media. Thanks for reading and feel free to the leave the iPhone help experts a question in the comments section below!

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